The inspiration for the Tiaki name and logo came from Rachael’s homeland of Queenstown in the South Island Te Waipounamu and a focus of Tiaki’s work to care for, protect and nurture others.
Rachael acknowledges the Ngai Tahu rununga and logo designer Nikora Ngaropo for their mahi and gift of this beautiful word and imagery.
The word Tiaki has a very strong meaning and can be interpreted a few different ways.
The notions of care and protection are at the heart of Tiaki. It is also linked to the word ‘akiaki’ which can mean nurture, support and encourage. From this the meaning can be interpreted to “providing a space for people to grow”.
The logo design reflects the towering and beautiful Remarkables maunga in Queenstown where Rachael grew up. The koru in the design based on the shape of an unfurling fern frond is the symbol of creation, reflecting that Rachael is a mother. The circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.
The mangōpare (hammerhead shark) kōwhaiwhai pattern at the top and foot of the logo represent strength and balance for both male and female. The extension of these patterns on both sides of the design allude to growth and development.
At Tiaki all our instructors and physiotherapists can be seen as guides to your journey to grow, move, live and age well.